課程資訊
課程名稱
 策略管理
Strategic Management 
開課學期
 109-2 
授課對象
 管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
 韓廷允 
課號
 GMBA7100 
課程識別碼
 749EM1220 
班次
  
學分
 3.0 
全/半年
 半年 
必/選修
 必修 
上課時間
 星期四A,B,C(18:25~21:05) 
上課地點
 玉山廳 
備註
 本課程以英語授課。GMBA晚間課程上課時間為19:00-21:45.
限GMBA班學位生
總人數上限：40人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1092GMBA7100_ 
課程簡介影片
 
核心能力關聯
 核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

Why are some firms more successful than other firms? To answer this question, this course covers fundamentals of both business- and corporate-level strategies and enables students to effectively analyze and formulate strategy. Building upon a wide range of strategic frameworks and methodologies including
external/internal analysis and assessing potential changes in the scope of the firm(horizontal/vertical integration), we will practice analyzing real business cases and formulating our recommendation that are
actionable and specific to each case. Basic mastery of these practices are relevant to all MBA-level students seeking a career in management. 

課程目標
 The objectives for the course are follows:
- Developing a general management perspective
- Being familiar with key concepts and frameworks in strategy areas: strategy identification and evaluation, firm strategic analysis, industry analysis, competitor analysis, market evolution, corporate strategy and macro-environment analysis
- Integrating different perspectives and knowledge in current and prior strategy research and applying them to real business settings
- Enabling students to incorporate both internal (inside a firm) and external factors (inter-firm,industry, macro-environment) to formulate the most actionable and successful strategy
- Developing analytical thinking and skill in reporting conclusions effectively (oral presentation,written form) 
課程要求
 The most effective way to learn about strategy is through the application of key concepts,
frameworks and tools in a real business setting. Moreover, in most cases, strategy formation and implementation is addressed by management teams in collaboration with other managers. Thus, this course is designed so that participation and team works play an integral role in the learning process.
- Active involvement: Your thorough preparation of the day’s session (case reading) is
critical for our discussion. In class, we will discuss the assigned case with a focus on
strategy concepts and frameworks. Your contribution to discussion is a key to the success of this class. Thus, absences and/or lack of preparation and participation will adversely affect your grade in the course.
- Team projects: Your team will analyse the current strategy of a business unit of a
firm/corporate. Each time, you need to present your output (25 min presentation + 5 min
Q&A).
Grades:
- Class attendance + participation (individual)
- Team projects (by group) + Peer-evaluation: Interim + Final
- Quiz(individual) 
預期每週課後學習時數
  
Office Hours
  
指定閱讀
  
參考書目
 Porter, Michael E., M. Goold, and K. Luchs. “From Competitive Advantage to Corporate
Strategy.” Managing The Multibusiness Company: Strategic Issues for Diversified Groups, New
York (1996): 285-314 
評量方式
(僅供參考)
    
課程進度
週次
日期
單元主題
Week 1
 2/25  Intro: What is Strategy? 
Week 2
 3/04  External Analysis
Case: Global Aircraft Manufacturing 
Week 3
 3/11  Building Competitive Advantage
Case: Mobileye 
Week 4
 3/18  Positioning Strategy/Macro Environmental Factors
Case: Apple 
Week 5
 3/25  Internal Analysis
Case: eHarmony 
Week 6
 4/01  No Class 
Week 7
 4/08  Mid-Term exam 
Week 8
 4/15  What is Corporate Strategy? 
Week 9
 4/22  Horizontal Diversification
Case : The Walt Disney Company: The Entertainment King 
Week 10
 4/29  Vertical Integration
Case: Opec Plastic 
Week 11
 5/06  Better Off Test
Case: “The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?” 
Week 12
 5/13  Corporate refocusing
Case: Sony Corporation-Is the Sum Greater Than the Parts? 
Week 13
 5/20  Globalizing and Firms' Strategic mindset
Case : Global Wine war 
Week 14
 5/27  Strategy and Context 
Week 15
 6/03  Final Presentations